TARGET PERSONASAND SEGMENTATION
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WHERE SCIENCE MEETS ART.
Identifying the target audience you are trying to reach is a critical step in responsible marketing. Understanding them is where the real magic happens. How you go about segmenting and defining your target audience is laying the crucial groundwork for making the meaningful connections that define all effective marketing.
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WHAT’S IN IT FOR ME?
YOU NEED TO SORT YOUR AUDIENCE
YOU WANT TO FOCUS YOUR EFFORTS
YOU HOPE TO CLASSIFY YOUR AUDIENCE
YOU WANT TO FACE THE FACTS
YOU WISH TO CREATE MEANINGFUL DISTINCTION
YOU WANT TO ESTABLISH STRONG COMMUNICATION
WHY MABBLY?
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LOOKING AT THE PEOPLE BEHIND THE PIXELS.
When we say, ‘We create work we care about with people we care about,’ the ‘targets’, ‘consumers’, ‘segments’, ‘users’—they’re all part of the ‘people’ we care about. We believe in data-driven creative solutions, the most important data point being the human at the center. Without them, everything is just pixels on a screen. The more our clients share the belief that the recipients of our efforts are people, and the better we can characterize and understand those peoples’ needs, the more successful our efforts can become.
FROM THE TEAM
I am fond of saying ‘everyone needs to be strategic. I just get to do it for a living.’ All of what we do are plans and ideas – ephemeral things until the end consumer agrees to them. So for us to be effective in our work, each of us needs to keep the needs of the audience in mind at all times.
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CASE STUDIES
How we helped our partners turn their users into the heart of their success story.