TARGET PERSONAS AND SEGMENTATION

WHERE SCIENCE MEETS ART.

Identifying the target audience you are trying to reach is a critical step in responsible marketing. Understanding them is where the real magic happens. How you go about segmenting and defining your target audience is laying the crucial groundwork for making the meaningful connections that define all effective marketing.

 

WHAT’S IN IT FOR ME?

YOU NEED TO SORT YOUR AUDIENCE

Segmentation is an effective way to quickly make sense of an audience group by sorting by similar traits. In doing so, you can illuminate the path for customer journeys and distinctive messaging strategies based on where each segment is in their journey.

YOU WANT TO FOCUS YOUR EFFORTS

Segmentation helps with prioritization in the otherwise daunting task of audience identification. Once you know where to focus, you can go deeper to understand your chosen segment, paving the way for a winning customer experience.

YOU HOPE TO CLASSIFY YOUR AUDIENCE

There’s no one way to segment an audience. A heavy focus on demographics will risk overlooking more meaningful behavioral attitudes that can be critical buying factors. While audience personas allow for deeper understanding, purposeful segmentation is the foundation on which insights are built.

YOU WANT TO FACE THE FACTS

While fictional, personas are a valuable opportunity to bring the facts about your audience to life in a personal, relatable way. Putting a name and face to demographic and psychographic attributes can paint a vivid portrait of the wants and needs of an audience.

YOU WISH TO CREATE MEANINGFUL DISTINCTION

No two consumers are exactly alike. Customer personas are where you can tease out how the differences between groups create unique needs—revealing solutions that will resonate with each persona.

YOU WANT TO ESTABLISH STRONG COMMUNICATION

Well-developed personas serve as a springboard for effective marketing communications. From thoughtful, robust content strategies to compelling ad messages, a genuine understanding of your audience pays dividends across the customer journey.

WHY MABBLY?

LOOKING AT THE PEOPLE BEHIND THE PIXELS.

When we say, ‘We create work we care about with people we care about,’  the ‘targets’, ‘consumers’, ‘segments’, ‘users’—they’re all part of the ‘people’ we care about. We believe in data-driven creative solutions, the most important data point being the human at the center. Without them, everything is just pixels on a screen. The more our clients share the belief that the recipients of our efforts are people, and the better we can characterize and understand those peoples’ needs, the more successful our efforts can become.

CONTACT US

FROM THE TEAM

I am fond of saying ‘everyone needs to be strategic. I just get to do it for a living.’ All of what we do are plans and ideas – ephemeral things until the end consumer agrees to them. So for us to be effective in our work, each of us needs to keep the needs of the audience in mind at all times.

Ryan Hallquist, Strategy Director at Mabbly
Ryan

CASE STUDIES

How we helped our partners turn their users into the heart of their success story.

LEARN MORE

The Lactation Network

  • Full Partnership

HiTide Capital

  • Full Partnership

Griffith Foods

  • Content Development
  • Digital Marketing
  • Website

“Thank you all for your hard work. We couldn’t have picked a better partner to help us bring TLN to life. I hope you feel like TLN is yours, too, because it is. So grateful for each of you.”

Sarah Kellogg Neff, The Lactation Network

“We’re eager to continue working with [Mabbly] because they understand what we’re trying to do and are able to act on it. Their unique data-driven approach allows them to align with the client and really understand objectives.”

Dan Hogan, Tolmar

“Undoubtedly, Mabbly is as strong an agency partner as I’ve come across in my career. And, if an added bonus were required, they’re wonderful to work with.”

David Spreckman, Verano