PRODUCT DISCOVERY

GET TO MARKET FASTER AND INCREASE YOUR CHANCES OF SUCCESS BY LEVERAGING PRODUCT DISCOVERY.

Too often, businesses try to solve problems by building a new website, app, or digital product without fully understanding the core issues they are attempting to address. This frequently leads to solutions that take too long to build and fail to meet customer needs or align with company goals. By taking a more strategic approach with Product Discovery, we ensure the products you create genuinely solve real problems for your business and customers.

WHY DO YOU NEED PRODUCT DISCOVERY?

ALIGNS PROJECT WITH COMPANY VISION

The product discovery process begins by analyzing your company’s overall vision, strategic goals, and initiatives. This ensures any new product concept directly supports and enhances your ability to achieve your long-term objectives.

MEETS AUDIENCE NEEDS

Understanding target users’ needs, behaviors, and pain points is critical. Starting with comprehensive personas and journey maps allows product development to refocus on delivering tailored-made value.

REDUCES RISK

Digital product development requires substantial time, money, and human resources. Upfront discovery work reduces the risk of those investments being wasted on solutions that fail to resonate or provide adequate ROI.

SAVES TIME AND RESOURCES

Vetting product concepts and minimum viable features streamlines the entire development process. No longer will you run into unnecessary development work or reworking products that missed the mark—saving you significant time and costs.

IDENTIFIES OPPORTUNITIES

Our research goes beyond your internal perspectives to analyze market trends, competitor offerings, and consumer behaviors. This identifies gaps, pain points, and areas of opportunity you can leverage with new or enhanced product offerings.

THE MABBLY METHOD

We increase your chance of a successful product launch by helping you build the right product for the right user.

01
RESEARCH

We immerse ourselves in learning about your business, customers, competition, and market dynamics. This includes completing internal interviews, analyzing existing data, conducting user research, and exploring your product ecosystem. We synthesize these insights to describe the core problems or opportunities to tackle.
02
DEFINE

With a clear view of the problems and customer needs, we develop the vision for an innovative product solution. This includes creating user personas, defining product requirements, prioritizing features based on customer value, and mapping the ideal user experiences. Multiple product concepts may be outlined for further validation.
03
VALIDATE

We create low and high-fidelity prototypes for the product ideas showing the most promise. After testing these prototypes with users, we gather feedback and make incremental refinements. We continue this validation cycle until we arrive at a final product specification that fulfills the core needs.

WHY MABBLY?

PRODUCT DISCOVERY LEADS TO RESEARCH-DRIVEN SUCCESS.

Mabbly ensures any new websites, apps, or digital products we create are purposefully designed to appease your customers and propel your business forward. Reach out today to start discovering the right product solution.

FROM THE TEAM

I focus on integrating all elements of our clients’ digital ecosystems through product development and design. My goal is to transform ideas into impactful digital solutions.

Livio Bolzon, Product Manager at Mabbly

CASE STUDIES

How we helped our partners turn their users into the heart of their success story.

LEARN MORE

Tiger 21

Full Partnership

The Lactation Network

Full Partnership

Workiva

Digital Marketing
Digital Strategy

“Thank you all for your hard work. We couldn’t have picked a better partner to help us bring TLN to life. I hope you feel like TLN is yours, too, because it is. So grateful for each of you.”

Sarah Kellogg Neff, The Lactation Network

“We’re eager to continue working with [Mabbly] because they understand what we’re trying to do and are able to act on it. Their unique data-driven approach allows them to align with the client and really understand objectives.”

Dan Hogan, Tolmar

“Undoubtedly, Mabbly is as strong an agency partner as I’ve come across in my career. And, if an added bonus were required, they’re wonderful to work with.”

David Spreckman, Verano