DIGITAL STRATEGY & OPTIMIZATION
At Mabbly, digital strategy is at the nucleus of our marketing approach.
Digital strategy is not just a single deliverable—it’s a philosophy that encompasses how an agency approaches digital stewardship across strategy, execution, and ongoing optimizations. The results of these efforts are then translated into detailed yet digestible analyses that create a strong understanding from all stakeholders, clarifying the current state of the digital ecosystem to enable purpose-driven decision-making.
DIGITAL STRATEGY BENEFITS
You need a marketing roadmap to help your business scale
You want measurable results
You want to increase brand awareness and drive quality lead gen
The Mabbly Method
Digital strategy at Mabbly means end-to-end stewardship of your go-to-market plan—from strategy to execution and beyond.
- 01
Audit & Benchmark
Before we get started on any marketing project, we first ground ourselves by quantifying what success looks like. Tools like Google Analytics, Search Console, and SEMRush help us identify opportunities to drive more qualified traffic and improve on-site engagement across all channels. Benchmarking current performance levels sets quantifiable markers to measure success in your competitive category.
- 02
Channel Mix & Planning
Content audits, keyword research, ad formatting, audience targeting strategy—our team obsesses over which levers we can (and should) pull for each marketing platform to achieve your awareness and sales goals. The planning stage includes identifying campaign inputs, channel mix, budgeting, and campaign forecasting.
- 03
SEO & Campaign Launch
Results are the currency of marketing. We set up our expectations for awareness and conversion objectives to meet your specific business needs and marketing budgets. For every launch, we right-size our SEO, media planning, and channel mix strategy to hit your specific needs.
- 04
Analyze & Optimize
Through user tracking, A/B testing, and ongoing performance data collection, we can continuously optimize our creative execution and backend tactics to improve traffic and lead generation as we scale campaigns across channels and messaging territories.
WHY MABBLY?
Insight-powered scalability
Mabbly’s digital strategy is a methodical process that starts with research and a deep understanding of your brand, category, and history. We then codify these insights into a go-to-market roadmap plan that is executed across multiple channels to drive specific and measurable results. And we don’t stop there—we comb through reports to identify and continuously optimize your ads with smart reporting.
FROM THE TEAM
Whether it’s strategy, execution, or optimizations, every part of Mabbly’s process starts with understanding the data. We deliver such a strong impact by grounding our work in quantitative insights, allowing our team to realize key results for our clients.
CASE STUDIES
Building beautiful websites for our partners.
