DIGITAL COMMUNICATION STRATEGY

CONNECTING WITH IMPACT THROUGH A COMMUNICATION FRAMEWORK.

At any given point in time, there’s a lot that a brand can say—but which messages offer the most bang for (ad spend) buck? A digital communication strategy pinpoints a brand’s most critical needs and develops corresponding messages with impact. The output is a nuanced and holistic communications plan that guides every initiative that supports the overarching marketing objective.

 

WHAT’S IN IT FOR ME?

REACHING YOUR GOALS IS PARAMOUNT

Your communication strategy should focus on your top priorities—starting with the most pressing needs of your customers—and methodically tackles these concerns.

YOU WANT TO SEE THE FULL PICTURE

By stacking unique communication tasks side-by-side, you can easily see the role of each message and how they contribute towards your marketing goal. A clear and structured approach empowers anyone on your team to take the reins, no lengthy presentation needed.

YOU WANT TO ADAPT TO SCALE

Realize potential across every touchpoint, big or small. Our digital communication strategy is designed for seamless scaling while maintaining brand consistency—without messaging redundancy.

YOU’RE SURROUNDED BY CHANGE

Your marketing objectives and consumer preferences will naturally evolve. Our communication strategy is designed for change, ensuring you’re not just prepared for landscape shifts—you’re empowered to thrive in them.

WHY MABBLY?

A GOOD PLAN IS HALF THE BATTLE

Our priority is to deliver results, and we don’t believe that brilliant ideas materialize out of thin air. Our Communication Strategy is the product of delving deeply into your target consumers and identifying their most pressing needs and driving forces, then determining the most effective ways to address them. And we’re not doing it alone; we closely collaborate with our Brand and Digital partners to ensure that every plan we devise is primed for market success.

FROM THE TEAM

As Dwight Eisenhower said: “Plans are worthless, but planning is everything.” At the risk of hyperbole, marketing is nothing if not a battle – for the attention of your audience and for salience relative to your competition. Digital marketing allows brands more agility than ever before, but its easy to get lost in the fog if you don’t have a clear understanding of the messages you are delivering across your ecosystem.

Ryan Hallquist, Strategy Director at Mabbly
Ryan

CASE STUDIES

How we helped our partners turn their users into the heart of their success story.

“Thank you all for your hard work. We couldn’t have picked a better partner to help us bring TLN to life. I hope you feel like TLN is yours, too, because it is. So grateful for each of you.”

Sarah Kellogg Neff, The Lactation Network

“We’re eager to continue working with [Mabbly] because they understand what we’re trying to do and are able to act on it. Their unique data-driven approach allows them to align with the client and really understand objectives.”

Dan Hogan, Tolmar

“Undoubtedly, Mabbly is as strong an agency partner as I’ve come across in my career. And, if an added bonus were required, they’re wonderful to work with.”

David Spreckman, Verano