BRANDPOSITIONING
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DEFINING WHERE YOUR BRAND STANDS IN THE MARKETPLACE.
Brand positioning is more than just finding white space to claim. An effective positioning statement is the intersection of what’s true to your brand, what’s compelling for your customers, and what’s distinct about your business compared to others in your category. It is a beacon that provides clarity and direction for the brand and a clear and consistent experience for the target audience.
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WHY DO I NEED BRAND POSITIONING?
GAIN CLARITY
DISCOVER SIMPLICITY
INSPIRE IMPACTFUL CHANGE
FIND DIRECTION
WHY MABBLY?
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UNDERSTANDING, DISTILLED.
Positioning work is more than just a writing exercise. We elicit input from our studios to understand the consumer and the competitive market landscape. Brand positioning doesn’t happen in a vacuum. It sits as part of a more comprehensive Brand on a Page that captures your brand’s mission, vision, persona, and values. We demonstrate our commitment to elevation through understanding by capturing the brand holistically.
FROM THE TEAM
It should come as no surprise that brand positioning sits firmly in the middle of our strategic process. It is the sun in our marketing system – lighting our path but also providing the anchor point around which all brand initiatives orbit.
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CASE STUDIES
How we helped our partners turn their users into the heart of their success story.