SYMPHONYCARENETWORK
Symphony Care Network
From strategy to implementation, Mabbly simplified the complex via a personalized web experience. Through qualitative and quantitative research, the team identified Symphony’s unique market opportunity and created a systematic, go-to-market plan, focusing on critical touchpoints within the patient journey.
Objective
Symphony Care Network’s mission is to help create the shortest pathway to home for Post Acute Care patients. They needed a strategic plan to reach their target audience and be top of mind the moment a Post Acute Care need arose. To address this, Symphony and Mabbly partnered with the goal of transforming Symphony’s digital ecosystem to bring clarity into the category, while servicing the needs of caregivers and patients at every step of their journey.
Delivering a personalized
caregiver experience
Through world-class website UX and UI as well as digital campaign execution, Symphony was able to connect to new residents and provide ease and support through a traditionally difficult journey.
Outcome
Brevity, clarity and high impact was Mabbly’s aim. The team designed a web experience using the best of hospitality habits and created a first-of-its-kind Airbnb experience for the Post Acute & Long-Term eldery care category.
Action
To inspire action during key decision-making moments, Mabbly executed a series of compelling Display campaigns to drive traffic to the website and encourage on-site facility tours.
