BUSINESS LENDING WORTH CARING ABOUT
HiTide Capital
Creating a brand centered on ease, convenience, and support for small to medium-sized businesses who want to fund their entrepreneurial ambitions today.
The Ask
Build a go-to-market strategy inclusive of a branding, website development, and digital campaign to bolster a lending solution geared toward smaller businesses.
THE CHALLENGE
The financial industry can be predatory and volatile, but HiTide wanted to be different. HiTide needed a brand system that introduced their straight-as-an-arrow approach and dependability while asserting them as industry leaders with a track record of success—and the personable relationships to prove it.
THE NEED
- Build a brand that speaks to HiTide’s entrepreneurial consumers.
- Develop a website to highlight HiTide’s product offerings & showcase why they are the right solution for small- and medium-sized businesses.
- Increase brand awareness through paid digital campaigns to drive funding application submissions.
THE COLLABORATION
Mabbly started by understanding the lending industry, learning a lot from the team at HiTide. We then conducted our own research by diving deep into the category trends, competitive positioning, and organic keyword research to enhance SEO. Armed with this knowledge, we tailored communication and brand strategies and executed them through a newly branded website and paid campaigns.
“The Mabbly team is highly-efficient and always there when you need them.”
Marc Hazan, CEO, HiTide Capital
OUR IMPACTFUL SOLUTION
A brand that aligns HiTide Capital’s entrepreneurial passion with their clients’. Small businesses are more than just a number, they are founded by real people with real ideas, and HiTide needed to develop an environment that champions these individuals. We crafted a strategy that centered around integrity and reliability in a predatory industry. Through meticulous brand development, user-centric website design, and targeted digital campaigns, we positioned HiTide as a trusted leader and empowered entrepreneurs to pursue their ambitions with confidence.
