VENUE EXPERIENCES WORTH CARING ABOUT

THE CHALLENGE

Our client came to us with FanOS<sup>X</sup> when it was still a germinating seed, but one with a lot of potential: An application that enhanced the venue experience for motorsport events. Problem is, many venues run on tight margins and are slow to adopt new technologies. We had to create a brand ID and website that showcased the value, intrigue, and excitement this experience would bring.

THE NEED

  1. Develop a brand name and brand ID for FanOS<sup>X</sup>, an ingredient brand that will operate behind the applications for venues.
  2. Create a website to promote FanOS<sup>X</sup>  to both venue owners and motorsport fans.

THE COLLABORATION

Grounding ourselves in SME interviews and survey data from the target audience, we began work on a brand ID that would resonate with every motorsport fan, agnostic of any specific race or series. We then dove into further research and ideation to create a website that illuminates the difference FanOS<sup>X</sup> can bring to fan experiences.

Working on the FanOSX project was a thrilling challenge for our team. We created a compelling brand and website that not only appealed to fans and venues but also showcased the cutting-edge technology, solidifying FanOSX‘s position in the motorsports world.

Liz Fitzpatrick, Account Director at Mabbly

OUR IMPACTFUL SOLUTION

Create a branded landing page, followed by a full-build website, that informs venue owners and excites fans. We started with a simple landing page that FanOS<sup>X</sup> could use as a calling card to investors and venue owners—a high-level overview of their product and how it plans to transform the fan experience. While they marketed that landing page, we were creating a full website. This included an entire page dedicated to the step-by-step experience fans can expect with FanOS<sup>X</sup>.

MORE SOLUTIONS TO EXPLORE

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