SUSTAINABILITYBRANDINGWORTH CARING ABOUT
BioSphere
EVOLVING A BRAND INTO A COMPELLING IDENTITY THAT PUTS CONSUMER PRIORITIES FIRST.
The Ask
Develop a stylish and substantive brand identity and website that showcases Biosphere as the industry leader in biodegradable sustainability.
Services
Brand Identity
- Website Design & Development
THE CHALLENGE
BioSphere came to Mabbly looking to modernize its look after its outdated branding started to discourage collaborative partnerships. To encourage future collaborations, BioSphere sought to polish and refine its brand and website to align with what businesses and consumers expect from a leader in biodegradable plastics.
THE NEED
- Create a new brand identity that appeals to a modern clientele.
- Reimagine a website that speaks to their B2B audience.
- Develop a portal for customers to easily access BioSphere’s technical documents.
THE COLLABORATION
We ingrained ourselves in BioSphere’s origins to ensure the new brand direction remained true to its values. We began our exploration by looking at the meaning behind their previous logo and familiarizing ourselves with their brand pyramid. This led us to an identity that communicates simplicity and a clear message about a sustainable future.
“The Mabbly team heard our needs even when it was difficult to put it into words.”
Rob Huegli, President, BioSphere Plastic
OUR IMPACTFUL SOLUTION
BioSphere: The brand that champions the simplicity and truth of sustainability. Their new logo grounds the brand in the company’s namesake: The Earth’s biosphere. Visual queues of the sun, earth, hydrosphere, and atmosphere speak to the balance of nature. We bolstered this with a website that prioritized minimalism, pulling striking nature imagery from all over the world. We also armed visitors with science-backed information to fight the misinformation that surrounds plastic biodegradability.
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